Celebrations for Israeli dealer

Pitaro, our main dealer in Israel, and a key dealer in the Italy and Eastern Med region, recently celebrated its 50th year in business since being founded in 1962 by Moshe Pitaro.

In a distinguished and elegant Jubilee celebration, Pitaro also launched its renovated showroom. Hundreds of guests which included leading architects, members of the business world, Interior designers, friends and family, celebrated the occasion in the Pitaro showroom.

Pitaro have been working with Herman Miller for the last 8 years and have worked exceptionally hard to increase our presence and brand awareness in the Israeli market. This is thanks to their continued investment in the marketing of Herman Miller through their website, including a tool to help customers specify their own SAYL chair, and marketing campaigns focusing on Herman Miller seating.

This hard work has paid off with several big projects wins for Herman Miller in the Israeli market. Mario Colombo, Export Area Manager, states; 'After 2 years of working with Pitaro, we have made significant progress in the region and have won major contracts with multinational clients such as Red Hat, EMC, Shopping.com, Mellanox, and PayPal.’