Herman Miller’s ‘Purposeful Design’ Exhibition features in CID Magazine

Herman Miller has received positive coverage following the launch in December of its exhibition, ‘Purposeful Design, A Journey through Ergonomic Excellence of Herman Miller Seating’ at the American University of Sharjah, United Arab Emirates.

Commercial Interior Design is a monthly magazine with a wide readership across the Middle East including Interior Designers, Architects, Specifiers, Project Managers, Consultants and Contractors. Each issue covers the latest industry news, case studies and is the region’s leading magazine for interior design firms and specifiers.

Open until February 2012, Purposeful Design focuses on design culture and heritage of Herman Miller’s ergonomic seating products, design concepts and product stories, supported with videos and presentations. Hundreds of students from the campus are expected to attend the exhibition.

Visitors will be able to see on display design process drawings, sketches and prototype images, along with samples of suspended chair backs and parts, to reflect product details and its materiality in a form of an art installation.

Designer for Herman Miller Middle East and Africa and former AUS design student, Sidrah Shaikh comments "It was an opportunity to give back to the educational institute and communicate to the upcoming designers of what it takes to develop innovative, research-driven design, showcased through a journey of creativity and commitment that went into the making of our products."

For further information please visit the designMENA website