The name chosen by Burkhard Schmitz, Carola Zwick and Roland Zwick – Studio 7.5 – comes from an idea to rent a 7.5-tonne truck, put a model shop in it and drive from one project site to another. Obviously, freedom of movement is important for these designers. When creating products for their clients, they range widely before zeroing in on a solution. In particular, they find designing office chairs to be most rewarding – and have worked with Herman Miller on the award-winning Mirra Chair, Setu, Mirra 2 and now Cosm. “We define not only how the chair looks but how it performs”, Carola says. As to how Studio 7.5’s designs perform for you, they would rather you forget you’re sitting in a chair at all.